Rhetoric in AboveTheInfluence Ad

Many different items that we come across daily have a way of using rhetoric with them. There are so many different types of ads and commercials that we see everyday but never come to realize that they are using rhetoric in them. In the same way, I came across an 'abovetheinfluence' ad while watching television the other day. This commercial shows a teenager who first comes across another teenager smoking in the hallway. He passes by him not even thinking twice to try it, and goes onto to the top of the building. From there he jumps to other roof tops of buildings, observing below every other bad influence that he could remain above, such as teenagers drinking and even drug dealing. He keeps the main motto of the commercial real the entire time by actually staying 'above' the influence both mentally and physically. He stays on the rooftops, watching from above how others were under the influence. Since he had a way of staying away he was able to reach his final destination of school successfully. This commercial is very persuasive in showing that it is possible for everyone to stay above the influence if they choose to do so. There is an obvious logical proof that can be derived from this situation because the main argument represents the right choices that every teenager should make. It shows that in today’s world it is especially easier for kids to fall under peer pressure and do things they would rather not at times. But this commercial also at the same time argues the logic that there is in remaining above the influence. It persuades one to stay away from the negative temptations in life and remain above others so that one could be successful. It persuades one to actually be above not only one, but all influences.